Full Name
Jellaine Dee

Business Name
Cherry Blooms

Business Category
Import / Export / Trade, Manufacturing, Retail, Wholesale

Business Website


Contact details (c/o EO Brisbane Chapter Manager)
Email: jellaine@cherryblooms.com.au


  • Public Relations

  • Product Creation

  • Marketing Strategy

From weekend market stalls to taking on multinational beauty heavy weights, Jellaine Dee's climb to the top has been both rapid and unconventional.

The 32-year old began her career in the advertising industry, but fairly quickly discovered she had the "entrepreneurial bug". Her first big product to bring to market was the Beauty Bag Organiser "the bag is a metaphor for the product developer behind it" organised, practical, adaptable and fashion-forward.

But it was Jellaine's second product Brush On Fiber Lashes that catapulted Cherry Blooms to global success. Within 12 months of launching Cherry Blooms Brush On Fiber Lashes, Jellaine had hit the $1 million mark in revenue. Today, as well as being a favourite among beauty therapists and makeup artists in Australia, Cherry Blooms is distributed across 50 states in the United States, Canada and several South American and European Union countries.

Jellaine has won a number of awards and is regularly featured in the media around the world. Awards/Highlights: 2012 – Selected to be included in the Golden Globe Gift Bags 2013 - Nominated Entrepreneur of the Year by Cosmopolitan Magazine 2013 - Winner for the prestigious Telstra Young Women’s Business Award 2013 – Selected to be included in the Oscars Gift Bags 2013 – Included in the list of Queensland’s Best and Brightest Top 50 under 50 2014 – Trailblazer Award for Gold Coast Young Entrepreneur Awards 2014 – One of 12 entrepreneurs selected nationwide to meet Prince William and the Duchess of Cambridge Kate Middleton during their Australian tour. During this meeting, Jellaine had the opportunity to chat with the Duchess and gift her with Cherry Blooms’ flagship Brush On Fiber Lashes 2015 – Cherry Blooms’ Brush On Fiber Lashes became PETA-approved.
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